Sony headquarters

Sony aligns its mission statement and vision statement with its business purpose. This alignment results in a diversified but coherent business organization that succeeds in the consumer electronics, online services, and media and entertainment industries.

Sony’s mission statement focuses on positive emotional effect on customers. This is similar to the company’s purpose, which focuses on emotion in using electronics and entertainment products.

Sony owner net worth

Also referring to emotion, Sony’s vision statement focuses on delivering excitement. The corporate mission and vision statements drive the company to compete with providers of entertainment, gaming, consumer electronics, artificial intelligence, and online services, such as Apple, Samsung, Google (Alphabet), Microsoft, LG, and Huawei, as well as Disney, Netflix, and Universal Pictures.

The tough competition described in the Five Forces analysis of Sony is addressed in the company’s strategies and goals based on the corporate vision and mi